About Us
Naomi Farrow
Naomi is an ADTB-qualified instructor with over 17 years of training experience, offering professional dog training in South Norfolk.
With a training background from previous employment, it was a natural progression for Naomi to establish her own business, which had initially started as a hobby. Within a few years, the part-time hobby became a full-time job.
Specialising in 1-2-1 training programmes for young puppies and adolescent dogs. Naomi has a wealth of knowledge to help your canine companion confidently settle into their new home. Using behaviour-based training techniques, she will work with you individually to ensure you and your dog reach your full potential.
The training can take place in your home and out and about in villages, towns and Norwich city centre. Naomi may also recommend that clients hire enclosed fields for the training. There are plenty of enclosed fields to choose from.
Naomi lives just outside the village of Hempnall, Norfolk, with her husband, Rob, their daughter, Paige, and their black Labrador, Bumble Bee (11), and their Jack Russell Terrier, Pumpkin (4).
Over the years Naomi has gained further qualifications and regularly attends further training to continue her professional development.
Naomi takes an holistic approach with her training techniques and looks at the bigger picture rather than just training the puppy that is in front of her. Diet, parasite preventatives and neutering all play a huge part in a dogs health and behaviour.
Naomi is undertaking a Canine Nutrition and Health Diploma with the International School for Canine Psychology and Behaviour. With her passion for raw feeding and natural health for our canine companions this was the next step in helping her clients to have a happy and healthy dog.
Naomi offers diet consultations and will support you with diet plans specific to your dogs. She also has plenty of knowledge and understanding in how to get even the fussiest of dogs to eat.
Over the past two years, Naomi has been undertaking her Talking Dogs Scentwork training, and she has completed levels 1 – 6 with Bumble.
Following on from this, Naomi applied and has now become an Elite Talking Dogs Scentwork Trainer.
We offer 1-2-1 in your home and workshops at various locations for the scent training.
Talking Dogs Scentwork is a supportive scent training program that is inclusive for all dogs, regardless of breed. We can also work with dogs with disabilities, including those that are blind, deaf, or have mobility issues. We use active-indications, which means your dog will be able to eat their “find” instantly or play with their toy as soon as they have found it. No training is required for the active indication. You will instantly know that your dog has found its “hide”.
Harley July 2006 - July 2018
Paws 4 Training was established in 2009 after Naomi bought her first dog; Harley, a young black Labrador Retriever.
Harley had an horrific start to his life and had suffered abuse. He had missed out on crucial socialisation and training prior to finding his forever home with Naomi.
Through training Naomi built up Harley’s trust in people to ensure he felt safe and he had a fantastic life with his two “brothers” and best friends Phoenix and Bumble Bee.
Phoenix and Bumble Bee helped Harley’s confidence and they would often play together taking it in turns to chase each other in the garden.
Harley had 11 fantastic years with Naomi and her family. Sadly, Harley crossed the rainbow bridge in July 2018 but his legacy lives on.
Phoenix 11th October 2009 - 1st May 2021
Naomi brought Phoenix home at 9 weeks of age. She used Phoenix to help develop her skills in various aspects of training, including obedience, gun dog training and scent work.
Phoenix helped Harley to build his confidence and they were best of friends. Phoenix was very laid back and had a fantastic temperament. He was a typical Labrador and was ruled by his belly and would do anything for food.
Phoenix was often used as a “stooge dog” as his laid back temperament was perfect for dogs who could be wary or could get over-excited around other dogs. He was great to work with young puppies and adolescent dogs. He had a very laid back demeaner and was the most gentle dog.
Sadly Phoenix has crossed the Rainbow Bridge to be reunited with Harley. He is sorely missed and has left a huge hole in our hearts and home. His memories will continue to live on within our family.
Bumble Bee 5th July 2014
Bumble Bee joined the family in November of 2014. He was 17 weeks. He was rehomed from another family and very quickly adapted to being in a multi-dog household.
Bumble Bee was great for helping Harley to come out of his shell. Harley would follow Bumble Bee in the garden and he developed a new lease of life.
Bumble attended clicker gun dog training classes in his early years. He has recently retired from agility training, but has found a new fun activity in Mantrailing and certainly has a very natural ability for this superb activity. He loves Scent training and worked with Naomi to help her to achieve her Elite Trainer status with Talking Dogs Scentwork.
He still loves running on the fields and beaches. He may be almost 12 years young, but he still lives an active and healthy life.
Bumble is a very loyal family dog. He loves his family, especially his small human, Paige. He is now enjoying his furry companion, Pumpkin.
Pumpkin AKA Masajack Hocus Pocus 31st October 2021
Several years ago, a friend showed Naomi a photo of a rough-coated Jack Russell that had been competing at Crufts. Naomi decided that she would like to own one in the future and did plenty of research to find the right dog for the family.
As with all breeds, there are various types within each breed, and it is crucial to select the correct type for your specific situation. Naomi needed to find the right pup as a companion for her family, and one that would be eager to learn and enjoy training in various activities. After a lengthy search on Champdogs, Naomi found a breeder who knew her stuff when it came to breeding and bringing up a happy, healthy, well-socialised litter of Jack Russell puppies. We met the breeder and her dogs before they had been put in pup and went on the waiting list.
Pumpkin was born on Halloween, and we were thrilled to be notified that there was a suitable puppy for us.
After having big dogs all her life, it was a bit of a change downsizing. Terriers have enormous personalities and can be a little bit stubborn when they feel like it. They are very sociable dogs, and Naomi started Pumpkin’s habituation and socialisation from when she joined the family at 8 weeks of age. Accompanying her everywhere she went to get accustomed to her new world. Pumpkin took everything in her stride and is a very happy, robust and curious dog.
Naomi is thoroughly enjoying the training journey that she started with Pumpkin from the day she brought her home, and learning so much together is all part of the fun.
She is a fantastic have-a-go-at-everything dog. Pumpkin enjoys Mantrailing, scentwork, trick training, Parkour and Canine Hoopers. They are yet to find something that she doesn’t enjoy doing.
Pumpkin accompanies Naomi at work from time to time to help with the proper socialisation of puppies and adolescent dogs.
Made to Measure Harnesses
We offer a made-to-measure service for our harnesses. Naomi has designed them, and they have two points of contact as standard.
Naomi also makes other items, including: training leads, collars, training lines, standard leads, and Biothane® lines. We regularly add to our product catalogue, so pop on over to our shop to browse and follow us on social media.
We manufacture harnesses of all sizes, suitable for miniature breeds to giant breeds, and everything in between. Visit our online shop to browse our products and to place an order. The Pawfect Apparel Company
